From mobile website sites to Google sites or mapped sites that drive traffic without using bandwidth, these are just some of the options being blasted out, does your website do this?
website need updating?
Hi my name is Robert Bridge hence the name of the blog, I have noticed a few simple mistakes being made on Word Press Plug-ins, I have also noticed new options on my Google Android phone that changes the look of a website but does give me the option to allow plug-ins, what this means for us as web developers and web designers I really do not know what I do know is reading a blog needs to be Mobile enabled, however as already mentioned some mobile plug-ins need updating, in-fact they really do suck as far as website design is concerned.
In this post I will also summarise this month and what has been happening in my life and here on Robert Bridge.mobi. The first thing to understand is that I am British, I was born in the British Isles and am currently targeting Britain with the information that I provide. This is not my only domain. I have three others, some of these domains I have split tested one website after another, its only recently I have discovered split testing is for simple sales pages and not a website per se. I am not saying blogs cannot be sales pages, because they can especially if you are an affiliate or building a membership website.
Does your website have a domain or sub-domain?
The key thing to understand is split testing a website is when you create two similar pages on either different URL’s (www.robert-bridge.mobi/a www.robert-bridge.mobi/b), perhaps on two different sub domains (that is the same domain name starting with www.NAMEOFSUBDOMAIN.robert-bridge.mobi ) or you just use two different domain names and create the two similar pages (a: www.robert-bridge.info b: www.robert-bridge.mobi).
Would your website benefit from paid advertising?
Either way the only viable method of really testing a website in this manner is by getting lots of traffic, the best way to do this is with advertising. Google advertisements cost money and require an account that you use in conjunction with your bank card. Now I have been a member of the Google Engage program since early October and have been handing out £50 CD’s to potential customers. The point of this being is they get £50 worth of free advertising, a manual to go with it. The truth is not many people have actually advertised a website with Google because they are afraid of getting billed. The truth is if you know what you are promoting converts through split testing, you can really ramp it up to get back what you put in, chances are by the time you have gone through your £50 worth of Google advertising via the voucher you will be able to determine which page, correctly designed as well as correctly advertised will yield back more money than actually used in the advertising process that you can use with your website.
Other spin off for a website mean your page will rank a lot better in the search engine, not only because your testing will be so rigourous but also because it just will, especially if your bidding of keywords converts sticks and is accepted for what ever time you set it to be. Again this should send other types of ripples for website in the search engines. You can also target this for mobile users and apply it to your own website, which may or may not mean cheaper advertising.
Many developers have provided mobile templates for each website, as well as mobile plugins, not 100% how this differs other than what you may want to do with you website page, what I mean is some people will be reducing the size of the page, so they can add to a Facebook Page and embed in an I Frame in the hope that the Facebook page will pop up on whatever FaceBook app, folks use, that includes I pads, this is just a prime example of a WordPress template that works for mobile. As already mentioned there are a few Mobile plug-ins, but both of the ones I use are currently struggling to show pages. Does this mean the plug-ins need updating, well I not really sure, some other things I need to consider are other plug-ins, perhaps they are clashing, another query could be about Google AdSense recently added inside my blog posts. The mobile apps before this were good, now only the Google ads show via the WordPress plug-ins. If you have any input into troubleshooting this problem I would welcome your feedback here on Robert-Bridge.mobi website.
The names of two good mobile plug-ins are WPTouch and another one is based on the Pom Pilot enabled plugin or an old one called viewMobile. depending on what mobile phone you use you will be able to test your website and see if the website is working. This month I went to a meeting by some leaders in the mobile industry. The meeting was based in Covent Garden and the clients that this company had worked for ranged from locations in US, France, Dubai and Monaco, as you can imagine these mobile sites were pretty nifty, rest assured if I was advertising these type of mobile designed website s, advertising would be a cinch. Things like Hotels, mobile phone companies, online airlines booking, luxurious jewellery and brand names like Prada etc. The company is Web Spiders, they even gave me access to the Transport Museum worth about £13 it was really awesome and I got a couple of nice photo’s.
This month I have probably given away about 25 CD’s with £50 worth of Google Advertising, each customer I gave the CD to were already qualified. I qualify them as good customers who will more than likely take action with this £50 by the fact they already have a business model, they already are in a dream team, they are already making sales of products and services, or have already proved that people like whatever it is the website put forth on the world wide web. Not 100% sure how this will help me, however it was great to make people smile, since there is lets face it a lot of desperation in all quarters right now, perhaps I am seeing things through a different lens to you.
The things I see are pensions reducing, I see people getting laid of work, I see stocks and investments yeilding less % of profit for investors and brokers and this is making things more and more difficult so you need a good website.
You pay for a service not always are you guaranteed a profitable service, you pay for advice on a panel of underachievers who like playing with other peoples money, this is not good, however some website advice is very good.
Equally some case studies are good, when you here presentations from leaders with great products or mobile website s for instance and realise that even when you have the best technology designed by the leading outsources of the world at the cheapest price, nothing is guaranteed, this is why multi testing a website is always good. Some companies fail simply because they dictate how and what should be, when everybody should know by know listening is the best option. Concentrating on the basics for your website will help to do this.
Anyone with half a sense of purchasing power will tell you what they want and need, they will also tell you the problems of navigation, and will also kick up a fuss if you do not deliver what you promise on your own website.
That I presume is why most companies from the offshoot over deliver from the initial purchasing offer. In the case of advice and information often the bonus will be more information. Unfortunately I like many suffer from information overload and am already hoarding a load of information that is good but much of which is dwindling in popularity, rendering it overtime a website useless.
My tip learned from others is take action immediately and hopefully you will get an immediate return on investment within the website you choose to make.
In the case of advertising, if you keep its sales friendly, you glitz up your longstanding outstanding products packaging and branding, throw in a few extra bonuses or give your customers loads of what Raymond Aaron calls wow factors then you should be ok, you time invested will yield payment, and you will score a few brownie points in the Success.com archives especially if you have a decent website.
Imagine this and you cannot go far wrong, if you do not have a product or service yet you can create some, from physical e-commerce friendly products, not just all about EBay. Or finish writing that book, or in many cases successful books are based on current interpretations of older dustier books, maybe its a home video you and your drama team have made of a book you liked reading, perhaps it is a how to product, for example how to get a stand in part in Coronation Street, How to knot that perfect tie, How to be the best at Cross Country, how fishing lures differ from fishing weights, the lsit is endless, and chances are from this how-to list its easy to find out what is already there and what is not. They all have a pretty good website to so take a look and inspect the code, you might get some good ideas, right?
Push And Pull Mobile website version
Perhaps its already there but is there a mobile version, if so how much would it either be worth to develop a mobile app that people can download for a reasonable price. Rememebr there is a recession but people still love pressing the advertisement links, online, offline, mobile enabled map enabled, via search as many searches as there are now, perhaps its some clunky device you addon you browser.
Remember the days of Traffic Swarm the browser where you could click and click, the boxes brown and boring but the traffic yield qualified targeted hits, if you do not like the idea of mastering advertisements and see through the search engine optimization fads this is something that will always be there, but remember traffic surfing is full of other desperate traffic surfers, after more hits.
Luckily there will always be two types of people, 5% of people are action takers, these are the same people who create great products and deliver great services. These same people will recognise a good deal, and always say yes to a decent product, that said they should not be classed a competition because they are already winning.
Winners like to make more winners, its true but any negative connotations or the littlest of faults in what you promise they will sniff you a mile of. be lucky and good luck. I can say I seen this principle in action this week at a seminar in London called the Shift Event.
At the Event a relatively newbie speaker sold a product to one of the other speakers, who were already really successful.
Knowing this has helped me with my confidence of networking with other successful marketers, but I would recommend you do your own due diligence to find out what goes where in relation to what you are developing and bringing to the website party.