Archive

Posts Tagged ‘small business’

Aug
06

Facebook is a popular website everybody know this and according to statistics reported in Web Pro News from Marketing Circle shows figures of growth have froze since the launch of Google +. Google + is good but its not as social networking tool yet for mainstream business. Why and where you can start relearning and reminding you and your colleagues the new important applications you need on Facebook to get more traffic via mobile phones, add Intel to the local interest, or simply reach out and help your fellow contacts who share a basic interest of Facebook marketing and who have a Blackberry or some other smart phone, pom pilot device.

First I would like to share today’s news, about the observations from three different sources that give reason to remind, reevaluate and optional extras to play around with to make The Facebook Page a more resourceful tool for contacting customers, local events, focus groups, Blogger readers via RSS, e-mail, mobile or cloud computing. The options vary depending on the software available to you. The good news is the applications mentioned here are hot right now, and I will share with you how you can find out what is hot right now with Facebook applications.

API is something that is keeping people busy, stalling businesses from playing with previous applications that in many instances have more practical options than the actual pages. Any web page generally as blogger we know the page or space you wish to funnel traffic and readers is based on a web page, most critiques of Facebook pages will be skeptical about a Facebook Fan page or Facebook community page without a website link. The reality is with Apps know the Facebook page has everything you need, but without for example a landing page built in the code of allowing the like button to be pressed has been the focus for the year, this is becoming more popular as I explain the update of the like button posts on top of the original like of page.

I have been meaning to make a re-review of Facebook for two weeks but have had limited access to the Internet. There was a post two or more weeks ago in a category I and many others read about in the category of Search Engine Optimization it may have been SEO moz I cannot remember but basically it was a post from a fan of Facebook, who used a blog and his blog traffic was 98% SEO optimised through Facebook applications that he had used on Pages and blog to rank well on a local level of marketing.

There are about on average three or more webinars that I get invited to attend and learn a week about Facebook, I am sure the same is coming into everyone else who frequent Facebook in the marketing niche. Mobile marketing 90% of the time restricts the ability to attend these webinars and recordings, but apps are being developed to accept things like Adobe Flash presentations and movies playing on the phone, for now though due to restrictions in Battery life and the price of mobile bandwidth outside of the wireless connections you have at home or down the Internet coffee shop.

The statistics and quantative data I provide is by know means accurate but the Facebook options available as simple as they may look are actually more than enough to instill confidence in marketers and local small businesses to continue using for business purposes, regardless of the current effects.

Many offline businesses understand the predictive two year estimates of projected continual efforts online in generating more business, having the time can cost money, spending can add confusion to the dedication of this business with the gadgetry online because of outsourcing and online delegating of jobs, but in the beginning it took understanding, but in all my experience and omissions we are still only at the beginning of this transition, any fan of social media may sigh, but at the same time there are ten people who are just starting out sending there first e-mail, or have just upgraded from mobile phone to smart phone.

Firstly let me reccomend a website that you may or may not already use or have bookmarked for checking in on current hot apps for Facebook or apps that were one you use but are beginning to wane in popularity, possibly due to drops in popularity often based on useability or floods of people. The website is called

http://apps.facebook.com/apps/application.php?id=190322544333196&sk=app_179155722150113

 

I found this website in AllFacebook.com which states is an unnofficial Facebook information portal. They list popular applications to add onto your Facebook pages or intergrate into your blogs.

If you are a developer you will be able to get some ideas of what you really need to cover to reach the masses and give them something interesting to use your developed application. What seems to be overlooked about Facebook is the synnergy it offers, and the intel they provide, as marketers you will already understand the ability to make advertisements and sell or advertise there, or perhaps you are spending more time over on Google + because you enjoy not having advertisements put before you.

If this is so, I hate to burst your ad free bubble but the Google + account requires a Gmail account, and this is where you receive the majority of targeted adds based on the e-mails you receive. Also advertising with Google rather than Facebook is becoming way more exclusive, the predictions these past few months have been that small businesses ie anyone with an advertising budget of less than perhaps $10,000 per month may have to find alternative methods.

Advertising effectively has or was based on obtaining likes to Facebook pages, as far as getting eyeballs to information and creating a list of people to can share info, intel and make happy through content has come at a cost, with a more user friendly method of communicating with Facebook users given they know which page to read, or the group they are in to guide them in the progression of business, marketing is becoming offline more popular. You see a marketing firm opening up in most business hubs of towns and cities, but the actual money and intel raised has to be the online buzz of marketing seminars, webinars, blogs, tweets, mobile pings and other manner of things.

In conclusion I will add a few links one of which is just a bit of personal fun that takes a few seconds to like and see the Flash effects therefore limiting the post to you computer readers rather than the mobile hand held readers. Secondly a post again to a Facebook application that is hot right now in the public (remember the source of this information is above in the AllFacebook link, and thirdly I send you to a shameless plug of a Facebook page made a few months ago that not a single person has liked becuase I have neither shared it, nor paid for adevertising for likes there.

If I did advertise too, I am not limited to Facebook advertising, I could possibly outsource a few likes of Fivver.com or other outsourcing sites.

Finally in relation to the 90% SEO from two weeks back read on DMoz I would contest this and say blogging with WordPress or any other regular updated blog mechanism is much better and I know this is biased since I a blogger but much more fun, if you agree hit the like button somewhere.

That reminds me don’t forget to hit the like button on the post of the Facebook page you have already liked I am sure to owner of the business will really like that too, its just a shame that videos and images did not alt and load as quick as possible, but compared to the limitations of Classifieds with the limiting of HTML Facebook’s XTML is absolutely fine.

Finally if you are reading this from the APsense Microsoft page the code there for blogs is good too, but again I cannot give enough praise to being lucky enough to attempt good textual content, alt imaging and good old keyword research, long live the longtail and good luck with Facebook and Google +, not forgetting my buddies on Ning pages, have a great weekend and thanks for frequenting Robert-Bridge.mobi.

Related and relevant links in August 2011

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Jul
01

Sites Reviewed I would recommend this site to a friend IBOtoolbox has original tools with powerful hidden functions for ibotoolbox.com Jun 30, 2011 Robert Bridge (enthusiast). The best use of this site is research likes.

Active community, Easy to navigate, Good content, Good customer support, Site is fast and responsive Comments: IBOtoolbox has many functions and has navigation pages that I can personalise, share social media and broadcast news and important online updates.

The community is right now the most active community of small business owners and people starting up. There recently started doing webinars with lots of help to navigate the site, the site has so many features, it was only after attending a IBOtoolbox webinar that I realised how simple it was to set up pages, how to respond and send messages and a couple of other hidden features I do not know of anywhere else online these clever tools exist.

The log in system is very clever, and when you join the instructions you need are included to keep safe these log in details. As someone who has a few websites myself and join many places where internet networking take place seeing this system for logging in is refreshingly unique. Security is key with any of these features and IBOtoolbox has this covered.

Inviting people here is very unique and I have individually invited many of subscribers to one of my blogs to this useful online Toolbox.

I do not know of a Toolbox like this online and is very unique. The community is very exciting in that everyone are immediately getting results within the community, noticeable results with aesthetics that are again fascinatingly unique. The colour for the site is an orange colour which is very good but the impact of this site could possibly indicate a more dominant colour. However like the staff there are no bold statements in this community IBOtoolbox.

Like I said they are really helpful and have ticked lots of boxes and created a few more in the process, with that said I highly recommend this Social IBOtoolbox website to all.

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Apr
22
British Advertising and Marketing

http://Robert-Bridge.mobi

Marketing is understanding what people want and selling it to them. We as marketers are problem solvers and in small business whether using mobile phones or not need advertisers. London is a hub city for holiday’s and consumerism a gold-mine for advertising. Finding opportunities and events for events where people can talk about brands.

If brands are unsuccessful the companies brand may need to be changed often this can be premium prices. Understanding brands is found in researching semiotics, testing the granular levels of positioning brand labels and site construction, similar to magazine design. My graduate background is in media and I did find semiotics very engaging so if you get chance pick up a book on Amazon or download a few copiesof semiotic texts on your kindle reader, failing that you will find many good books on this topic in your local library. Its a very basic topic from linguistics of fonts, text and copy to images, colours and facial expressions within depending on the cultural targeted audience.

Seminar with Martial Arts Legend Joe Lewis

Seminar with Martial Arts Legend Joe Lewis

Why do people buy certain products? How do these people like to communicate and how can you find this out? How do you qualify these people for sales of services, expensive and posh or basic, punchy and cheap. The data is compiled by data research. Asking customers consumer data through questionnaires and asking specific questions is just one way of doing the grunt work of data research. When the data is compiled for customer you can ask customers about colours and potential images. These images and texts can then be put in front of a panel to find out if it looks acceptable. Having a mastermind group or social networking on Facebook can have its advantages if you know how to get feedback from your contacts, after-all most of you in marketing are all working in the same field. The more opinions can really help. The communications available to large business marketing companies are television, magazines, websites and mobile phone advertising. Mobile has a two tone form of advertising text messaging, * for example when you phone 118 118 you get an additional ad link relevant to your enquiry, today I requested a local number from 118118 (A well known phone directory often advertised on television) for Virgin Media because my Internet access stalled and I could not find there number in my contacts book. With the texted number they sent me, an add for an agency that deals with gyms and heath spa’s came in the text message below the number. You can get this service from many sites, local services will yield lower prices, a good tip is always try and find the most effective service for the numbers of your list, this depends on where you live.

It also helps if you have at least three options for your customers that vary in price. A tip is searching for mobi services. Distinguishing yourself and your customers as affiliates depends on physical products, information products and online services.

Physical products are not necessarily consumer products like food or clothes in niches like health and diet. Just as none of the three are limited between the design and physical presence within the physical product range. All three for example could be CD’s or books bought on Amazon.

Advertising on the other hand is based on persuasion. If you understand advertising agencies and offer a platform where you qualify for ads you can get the best monetary options available for your website. If you or your company have your own products then having your own banners branded congruent with the look and feel of your site, then this will save you a lot of looking around for suitable affiliate products.

Acquisitions of persuasion are based on many of the similar rules of language communications and media studies as already mentioned in marketing appraisal. Please leave your comments below and share any additional information based on your own experience.

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