I have book this post into five stages. Five angles for you to consider. Whatever media monitoring you are in to or hoping to get into this is really going to help.
Hi my name is Robert Bridge and I have been monitoring media for years. Mostly online however yeas ago I did like most of us read newspapers to keep up to date.
A museum on the Isle of Man had a historical media exhibition about 13 years ago.
They had old horse trams with ads on the side and on the walls had framed pictures with newspaper clippings.
One of them mentioned what happens when society has a media blackout.
Imagine no news!
The effects on the people was one of anger and dissension so they brought back the news and people became happy again.
This suggests without media citizens experience a sense of loss.
Papers provided things for people to talk about. Many of you are having conversations about social media news. There lies the different roles of media.
How do media companies keep up with all this and more importantly what can we learn to improve monitoring media ourselves? This is what I want to talk about today.
News happens everyday and like any business the speed of implementation is vital. Tuning into good sources and go to media companies helps you be a forefront of information. On social media we now have Facebook News. Facebook breaking news is often a few hours behind Twitter news. Both happen in real time so unlike newspapers there is no waiting time for publication.
Globally news becomes irrelevant in many cases, hence the reason for finding news locally. Highlighting crucial obstacles your local city faces is one way to explain what is happening to a larger audience. Ranking locally for information long term is a lot easier than ranking in search engines with websites. Similarly videos and web 2.0 posts are real time and only rank currently. Locally this sort of news maybe archived for researchers in the future to find and draw data from.
Real time media celebrate broadsheet media, share videos from mainstream news videos hosted by well known journalists.
Twitter is often quicker to pick up on events and natural disasters than Facebook. Facebook logarithm depends on the strength of pages and profile accounts followers re-sharing the news.
Trending news is also in danger of being selected by these companies. Google News is a great example of the ramifications of media election globally and locally. There is room for improvement.
Many mobile Apps build allegiance and strengthen the chance of trending on Facebook. Google trends tried to utilise Google plus to utilise trending news.
Google has always provided Google News which has greatly improved. If you scroll to the bottom of the page you can very easily go through all the tabloid headlines from newspapers from around the globe.
Community news although generally global online can be localised and specific to cities. Having more people join has to be mobilised since 60% more people access into through posh mobile phones.
Forums are a simple way of accessing this sort of sharing. Getting people to join requires solid invite portals. One way maybe to create an App out of a Forum. If anyone knows how this is done please share you thoughts below.
The main purpose for city media is about whats on. This is reporting media before it happens.
Tom Cruise did this in the film Minority Report. A great pun on the importance of announcing events before they happen.
The more options people have now has changed the events people attend.
Previous MTV media was all about location. Musicians during the wave moved to Los Angeles to ensure they got video broadcasts on there pop music. A good source of how this worked is included in the Outsource Live book by Daven Micheals (Watch video below to hear Daven explain Melrose place location advantages during the Eighties. Recorded 4 years ago in a hotel near Heathrow Airport).
Now musicians have a chance in any city to get people to attend.
News stations are aware of this. So entering your event to sites these mainstream media companies monitors should help.
Having a clear message about who your audience are really helps. Getting information out there as quick as possible requires a team of people sharing and resharing each others news.
Clarity in topics of media could once be gathered by going through articles written by writers. Ezines articles is one example I have tried and people still trust. When writing there is gives you examples of the topic you want to write about that has not yet been covered on that site. A site populated by experienced writers who want people reading and reshaping and quoting articles.
Citations is a great way of building media trust. Using trusted media outlets however overtime can create characterisation related to the bias of the media from how the majority see the paper.
People lose trust in media when they do not report events that happen. Protesters and activists are a great way of understanding this. They often want to be on telly striking and send out Press Releases in order to make sure this happens.
When is doesn’t happen the message spreads on social media and paints the media outlet in a new light. Often supported by class distinction to prop up the media bias message they want people to understand.
The balance of the scales in your local city comes from a global consciousness. This is why American protesting can be reproduced like ‘Who Wants To Be a Millionaire’ TV show repackaging to media companies who buy the format to distribute in their own language incorporating their own important cultural tweaks.
This helps everybody track media messages. This helps prop up genius, good music, interesting news, better health and improved services outside of the cities.
This article requires further editing. I have added a MindMap that I sketched this morning. The mind map works on the premise of the how. How has the media previously done things. Bouncing between old and new ways of using media is a nostalgic way of delivering news and popping up journalists oath of media objectivity.